![]() Your slides should support your presentation by visualizing data, not repeating what you’re saying. Charts, graphs, infographics, quotes and other information back up your presentation. Like the story you open your presentation with, your cover slide should grab your audience’s attention.ĭata and key points. ![]() The best sales decks have a few key elements:Ī great cover image or opening slide. Most sales presentations include a slide deck to deliver facts, case studies and statistics that convey the value of your solution.Ĭreate your sales pitch deck in an application like PowerPoint or Google slides to ensure your presentation is visible to everyone in the room (or in a virtual setting). ![]() Use a combination of some or all of the aboveĬreating a winning sales presentation slide deck Quantify the value your features bring vs. Present those features as “superpowers” that will solve your prospect’s problemsĬompare those features to competitors’ features ![]() Position your features against the old way of doing things How will their workload or productivity improve? What will they be able to do with additional time and resources? How will they reduce spending and increase revenue?įrom there, introduce your solution and the features that can make this brave new world possible. Rather than presenting your product, a good sales presentation draws a picture of what life could look like for a customer once they start doing things differently. However, that doesn’t mean you should launch into the features and benefits of your product just yet. Now it’s time to start talking about the solution. You’ve outlined the problem and, if you’re doing your job, your audience is nodding along. Tell a story about what might happen if your prospect doesn’t change, framing the consequences of inaction. It will keep them engaged and help to build their user story,” adds Bradley.Ĭreate a sense of urgency around your product: It’s a solution to their problem, but if they don’t act now, they could miss an opportunity. “If an element of your offering is not relevant, then don't distract them from the important features. For example, a change to their business, industry or the technology they use. Your story should be tailored to the pain points of the prospects in the room. You might choose to tell a story that positions your product as the hero, helping the customer vanquish a villain: their pain point. Everything presented to a prospect should be based on the value for them specifically.” “First, you need to understand what is motivating them to have a discussion, which allows you to identify their pains and present how your offering solves their pains. “It is important to understand your buyer and tailor their journey to what you can do for them. “ Value selling is key,” says Bradley Davies, business development at Cognism. Instead, lead with the problem your solution was designed to solve. Your presentation is about the solution you’re offering your prospects, but it shouldn’t start with that solution. They help prospects understand and remember the key points of the presentation and your product. The stickiness of stories makes them a useful tool for developing a sales presentation outline. Although most students use stats rather than stories, 63% remember the stories, while only 5% remember an individual data point. He divides them into groups and asks them to deliver a one-minute persuasive pitch based on data he’s just shown them.Īfter the pitches are delivered, he asks the class to jot down everything they remember about them. Stories move, teach and, in a sales context, persuade audiences.Ĭhip Heath, a Stanford professor and the co-author of Made to Stick, demonstrates the importance of storytelling by doing an exercise with his students. Human beings have a deep relationship with storytelling. Statistics, facts and figures can help when you’re trying to persuade a prospect to become a customer, but they’re more impactful if you can frame them with a memorable story.įor example, tell a story about a customer who faced the same challenges as your prospect and supplement it with powerful data, they are more likely to listen and want to know more. Use stories in your presentations to help people remember and relate to your brand. How (and why) to use storytelling in your sales presentation ![]()
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